Without a Dream – Young Lions Finland 2016 Print Entry
I took a part in the Young Lions Finland competition in 2016 with Art Director Miikka Saari.
The objective was to create a campaign that raises national awareness for Finnish youth (12 to 29 year-olds) social exclusion and recruits new donors among private persons to support the cause.
We spent the whole weekend trying to find the big idea. After many ideas we decided to go with Without a Dream concept.
Without a Dream is a poster series about famous Finnish people who have recognizable characteristics. It tells a story on how those characteristics would have a totally different meaning if instead of being famous they would be your average Joes and Janes suffering from social exclusion.
Our work was short listed in the Print Category.